The Cu Chi Tunnels - Original Writing Essay - 1890 Words

Dr. Duncan IWC:100 Date The Cu Chi Tunnels Mortar explosions echoed like thunder throughout the dense vegetation of the Vietnamese jungle. Allied forces pounded the area relentlessly trying to exterminate the Vietcong resistance. The once pristine meadow surrounded by a thick wall of the jungle now looked like looked like the surface of the moon: cratered, desolate, and lifeless. With the above ground destroyed, there was only one place for the Vietcong to go and that was below, deep in the cold earth, so that weapons of the Americans couldn’t hurt them. It is here where they dug in and continued fighting until the American army was forced to surrender. Years after the war, many of these historic battlegrounds have been forgotten and much of the land has healed its scars. However, the Cu Chi Tunnels still stand as a reminder of those that fought the war, and as a reminder of what happened above the ground as well as below. The historical significance of this site is not comparable to any other in mod ern warfare history. This place is a historical monument that embodies the idea of warfare. However, it can also add closure to those who fought in the war and for those who had lost loved ones due to the conflict. If you are interested the history, or are searching for closure around the Vietnam war, you need to explore the tunnels of Cu Chi in Vietnam. To understand the Vietnamese people and their persistence in the war, and their war tactics, you need to look at the historyShow MoreRelatedErp Sap Research Paper46896 Words   |  188 Pagesis also dedicated to the l1wny friends and colleagues with whom I have interacted over the past 20 years. In addition, I dedicate this book to my wife Rashida, our caring parents and our kids. Taher and Naqiya who encouraged and supported me while writing this book. Finally, I dedicate this book to the mel1wry of my fathel; Fazle, who recently passed away! Luvai Motiwalla I would like to dedicate this book to lny wife, Deb, and our two children, Trevor and Taylol: They are m.y inspiration and

Negative Effects Of Freedom Of Speech - 945 Words

Freedom of speech has been expressed throughout the American culture since the Bill of Rights in 1789. Every since the First Amendment was set in place, Americans have been given the privledge of being heard without punishment from the government, however, freedom of speech can unfortuneately be abused and used to hurt people rather than supporting fellow Americans. Since Americans are allowed to voice their opinions, hate along with love is spoken. The First Amendment set a negative of power for the government by stating, â€Å"Congress shall make no law abridging the freedom of speech – a bill of rights would declare what government could not do to its people† (Ivers, 2013). I am going to explain how federalism can really affect freedom of†¦show more content†¦Whereas, the Fourteenth Amendment is the Equal Protection Clause. This gives them the equal opportunity to open up about their marriage rights the same as a man and a woman’s right to get married . â€Å"Marriage equality is only the most recent example of the transformative power of free speech and other expressive rights† (Zick, T., 2016, para. 4). The First Amendment protects hate crime against African-Americans and gay persons. Just as the African-American’s have had to cross oceans and valleys to get to where they are today, so do gay persons. There are still people who do not accept African-Americans in America today. Not everyone agrees with the way the world is today. Some people have hate crimes against gay people because they are not the same as themselves. That is what is great about the power of freedom of speech. You are free to share your opinion, but there should not be any hate expression involved. â€Å"The Free Speech Clause has not imposed any limits on discriminatory government speech concerning race, homosexuality, or other matters relating to constitutional equality† (Zick, T., 2016, para. 7). Freedom of speech is what makes America great and what makes us a country to stand together. One negative impact of federalism on the Freedom of Speech is the hidden identity the government plays in free speech. â€Å"The identity of the governmental institution behind a law restricting free speech rights may nonetheless be a significant, if hidden, factor in free speechShow MoreRelatedEssay Exploring John Mills Harm Principle1580 Words   |  7 Pages Freedom is a necessary principle to abide by in order for the human race to function. On the other hand, freedom can be taken advantage of, thus resulting in harmful consequences to those directly and indirectly involved. The article, â€Å"On Liberty† by John S. Mills, places emphasis on the functioning of individual liberty and its co-existence with society. Mills stresses the limits of individual liberty through what is famously known as his Harm Principle: the only purpose for which power may beRead MoreStudies in Contemporary Literature: Free Speech1622 Words   |  7 Pages Censorship is the suppression of speech or other public communication which may be considered objectable, harmful, sensitive, politically incorrect or inconvenient as determined as determined by the government, media outlet, or other controlling bodies (Wikipedia, 1). This can be done by governments and private organizations or by individuals who engage in self-censorship which is the act of censorin g or classifying one’s own work like blog, books, films, or other means of expression, out of theRead MoreJohn Stuart Mill on Liberty and Freedom of Expression1388 Words   |  6 PagesInhibition of ones liberty, such as their liberty of conscience (i.e. freedom of speech), is unjust by Millian principles, unless the persons use of deliberation is to voice hate speech. So what is hate speech? Hate speech is directed towards a member of a group, or the group as a whole, that vilifies on the basis of the subjects beliefs. In comparison to discriminatory speech, hate speech does not invoke mere offense, but in most cases is traumatic, and severely impair one’s deliberative capacitiesRead MorePolicy Proposal: Restriction to Freedom of Speech Clause965 Words   |  4 PagesPolicy Proposal Restriction to Freedom of Speech Clause The Restriction to Freedom of Speech Clause would add the following to exceptions that are allowed to speech and expression under the First Amendment (see boldface text). Restrictions on freedom of speech are currently permitted to be imposed on Speech that incites illegal or subversive activity Fighting words Symbolic expression Commercial speech Freedom of expression in public schools Obscenity and pornography Regulation ofRead MoreAnalysis Of Freddie Watts And Jimmy Brothers998 Words   |  4 PagesGriffin does have the right to free speech however, discrimination could also effect her students in a negative way. Removing a teacher from his or her position is very difficult to do. â€Å"Tenure benefits the state by helping to create a permanent and qualified teaching force† (Underwood, Webb 36). This makes it difficult to let a teacher go even when it is to make the school a better environment for the students. Although teachers do have the right to freedom of speech and are able to exercise theirRead MoreNegative Effects Of Advertising On Society713 Words   |  3 Pagesadvertisements, but not many people stop to think of the effects of such exposure. Consumer’s lack of regard for the information thrown at them is a gateway for shady corporations to poison innocent minds. Society has an unknown poison- advertisement. Massive corporations get away with influencing the minds of unsuspecting masses by merely stating that advertisements from their company simply inform the public. Advertising can have both positive and negative effects on society, such as providing information to Read MoreFreedom Of Speech By Martin Luther King Essay1267 Words   |  6 Pagesconstitution known as freedom of expression. The first amendment rights are freedom of religion, freedom of the press, freedom to petition, and freedom of speech. Freedom of speech is arguably the most important one in the first amendment. This amendment is the foundation of freedom in the United States. For without the first amendment, voting would not be possible and events like the Civil Rights Movement could not have happened. Martin Luther King Jr. said of the freedom of speech, â€Å"Our lives beginRead MoreThe Appropriate Use of Freedom of Speech Essay737 Words   |  3 Pagesof subduing foreign students’ freedom of speech. This Policy is a great paradigm of overturning the freedom of speech somewhat; moreover, society cannot be regulated with one hundred percent freedom until the world can become safe and sound universally. Therefore, freedom of speech is a human entitlement, but how to use it in an appropriate approach is a considerably problematic issue. The government and sub organizations should not completely defer to freedom of speech in specific situations; alsoRead MoreImportance Of Freedom Of Speech914 Words   |  4 PagesFree Speech Should be Limited Everyone has the right to freedom of speech, but when there is freedom of speech without limits or restrictions, there is no doubt that this will lead to disaster. People will surely benefit if we are able balance between freedom of speech and restrictions to ensure that society can communicate and prosper without anarchy. The first amendment for freedom of speech can be a good thing and a bad thing if left to free. An important lesson that a young woman learned whenRead MoreNegative Effects Of The Negative Media1401 Words   |  6 PagesThe Negative Media â€Å"The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses† (X). The Freedom of Speech and Freedom of the Press clauses in the First Amendment of the Constitution’s Bill of Rights protects citizens’ rights to obtain and publish information and their opinions. This is done without any government censorship or fear of punishment. Censorship is when

Nuclear Power As A Green Energy Source Environmental Sciences Essay Free Essays

string(140) " Murray who represented the Uranium Institute who supports the fact the C dioxide is non produced by atomic power \( Mortimer 1991, 76 \) \." In today ‘s society, atomic energy is a high demanded beginning of energy. It provides electricity to families and concerns with electricity expeditiously for it to be able to run. It is viewed by assorted political and non political groups as risky, menace to climate alteration such as planetary heating, and non a sustainable beginning of energy. We will write a custom essay sample on Nuclear Power As A Green Energy Source Environmental Sciences Essay or any similar topic only for you Order Now Their position of bring forthing electricity and other beginnings energy is to be produced from renewable beginnings such as air current turbines and solar power. Many research workers argue that the menace to environment from the production of atomic energy is non the instance and in fact less harmful to the Earth and produces less nursery gases ( Dawson 2003, 34 ) , some like to see that atomic energy has a nothing C emanation. Nuclear energy is viewed as a cost effectual manner of bring forthing electricity compared to char firing which was seen to be expensive and immense menace to the environment. 1.1 Purpose The intent of this study is to see whether or non atomic power can so be seen as a green and sustainable green beginning of energy. 1.2 Scope This study considers what atomic power is, the hereafter energy demand in relation to planetary heating, the advantages of atomic energy, disadvantages of atomic energy such as the effects of the environment, whether it can be seen as a green solution in bring forthing energy, and a sustainable beginning of energy. 1.3 Beginnings and Methods Information was collected from books, scholarly journal articles, green peace and greenies internet web site. Nuclear Power Nuclear power is energy that is produced for the intent of turn outing electricity for domestic, industrial, and other industry usage ( Hodgson 1999, 51 ) . The rhythm of bring forthing energy involves mining the U ores, change overing for fuel, enrichment, fiction, the production of a power works, operating, uranium processing, and waste disposal ( Fthenakis and Kim 2006, 2552 ; Lillington 2009, 94 ) . It is made up of a stuff called U which goes through a figure of procedures until is it stacked inside fuel rods. These fuel rods are so used to bring forth heat and steam which allows the atomic reactor to bring forth energy ( Fthenakis and Kim 2006, 2552 ) . Nuclear power is seen as a risky procedure of bring forthing electricity ( Hultman 2008, 41 ; Greenpeace. 2010 ; The Greens 2010 ) . Others view as a manner of scheme to cut down nursery gases ( Pasztor 1991, 98 ) and supplying economic stableness ( Green 2008, 15 ) . As mentioned before, environmental groups such as Greenpeace and political parties for illustration the Australian Greens party have fought against administrations in the affair of atomic power and have impeaching them of being the chief job for planetary heating. However society to a great extent relies on atomic power and sees this as a demand or merely a necessity for them to utilize in their day-to-day lives. Nuclear power is easy to bring forth, it can supply a big supply of electricity atomic power and sees this as a demand or merely a necessity for them to utilize in their day-to-day lives. Nuclear power is easy to bring forth, it can supply a big supply of electricity atomic power and sees this as a demand or merely a necessity for them to utilize in their day-to-day lives. Nuclear power is easy to bring forth ; it can supply a big supply of electricity, and is really efficient if supplying the demand for electricity ( Sovacool 2008, 3 ) . The usage of renewable beginnings of energy from solar and air current would non be plenty to su pply energy to a house. In fact it can non power two 60 Ws light bulbs for a whole twenty-four hours. Future Energy Demand Nuclear power is considered to be a future energy demand in footings of C emanations which is related to planetary heating ( Pasztor 1991, 105 ; Kessides 2009, 323 ) . With the high demand for electricity to better life criterions, many states are still building and runing atomic workss to bring forth atomic energy ( Pasztor 1991, 105 ; Green 2008, 15 ; Hodgson 1999, 119 ) . This is due to increase of population, a rise in incomes in states which develop increases the energy demand. During 2008, the United States had approved another 30 reactors to be built ( Green 2008, 15 ) . States such as Germany, France, and Japan have made investings to better their processing activities in which this will ensue in lower measures of Pu and U needed to bring forth atomic power ( Pasztor 1991, 103 ) . As of 2005, there were 20 states that depended on atomic energy for the usage of electricity. It is seen as a reliable beginning of energy that has no emanation of C. This besides includes the phase during the processing with fossil fuels ( Lorenzini 2005, 33 ) . In the context of planetary heating, research conducted by the Massachusetts Institute of Technology ( MIT ) show that atomic power should be retained because it is seen as a production of energy that is carbon free ( Dawson 2003, 34 ) . Advantages Looking at the component Uranium, one lb of it contains the same energy of one 1000000s of coal ( Lorenzini 2005, 33 ) . This means less excavation activity for Uranium and necessitating less energy. It is seen as been a low C emitter, harmonizing to Pasztor ( 1991, 98 ) it â€Å" can be considered as an alternate beginning of energy in nursery gas decrease schemes † . During the production of atomic energy it is show that little sums of air pollution along with acidic gases are created during the burning phase of the fossil fuels ( Pasztor 1991, 98 ) . It which this can be a better option for bring forthing electricity so coal. However harmonizing to Mortimer ( 1991, 76 ) â€Å" atomic power is found to offer less than its advocators imply. This is when it ‘s looked more into it. Again we can besides take into history Jan Murray who represented the Uranium Institute who supports the fact the C dioxide is non produced by atomic power ( Mortimer 1991, 76 ) . You read "Nu clear Power As A Green Energy Source Environmental Sciences Essay" in category "Essay examples" The sustainable development committee references that the production of atomic energy can be seen as a low C emanation ( Kennedy 2007, 3710 ) . Many administrations are presently puting in improved atomic energy production which can be seen as a positive position, in which this will take to a lessening in C emanation ( Kennedy 2007, 3710 ) . Constructing more atomic workss can see a decrease of gas ingestion. At times when there is a deficit, big industries can take advantage of the decrease of gas for their benefit. This means a low impact on the environment, this leads to salvaging energy and necessitating less excavation, conveyance, and geographic expedition ( Kennedy 2007, 3711 ) . When it comes to atomic waste, the coal waste is seen to be more risky. It includes been risky to the environment and to our wellness. However atomic power is less harmful and better for the environment ( Lorenzini 2005, 34 ) . Disadvantages For atomic power to be produced, foremost a atomic station demands to be constructed. Constructing requires concrete, aluminum, steel, Diesel to run machinery, and Cu. In which they do necessitate a big sum of it ( Fthenakis and Kim 2007, 2553 ) . The stuffs required for the building is gathered from chiefly mining activities. In which it is seen that excavation does play a function in environmental pollution and emanation of nursery gases ( Kennedy 2007, 3711 ) . As from 2006 cost analysis study, it is estimated to be 2.8 billion lbs to build a works ( Kennedy 2007, 3708 ) . The usage of Uranium to fuel the atomic power works are seen as extremely radioactive, fuel is either fain or reprocessed in storage casks or in pools. However the United States as holding the bulk of bloomerss in the universe ( ) , it does non see recycling fuels. Some claim to hold less emanation and non a subscriber to planetary heating ( Mortimer 1991, 76 ) . However during the enrichment, operation, and pro duction phases of the atomic rhythm. It requires a batch of energy in order for the phases to map ( Fthenakis and Kim 2007, 2553 ) . The terminal of the life rhythm is still accounted for nursery pollution. All power Stationss and industries that relate to it hold an consequence on the environment ( Hodgson 1999, 117 ) . These effects are seen as a immense impact on our wellness and landscape that is used for mining which can take to destruction to the land ( Hodgson 1991, 119 ) . As mentioned before, we produce more energy to better our life, but pollution is produced during the rhythm of the atomic power which brings our life of standard down ( Hodgson 1991, 119 ) . Coevals of atomic power green goodss waste which is unsafe and seen as a planetary job. Normally wastes are buried belowground and has a mass consequence to the Earth. Care is non normally taken ( Hodgson 1991, 123 ) in which the consequence of radiation pollution can happen. 6.1 Chernobyl and Three Mile Island Looking at the Chernobyl and the Three Mile Island incident ( Greenpeace International 2010 ) these incidents lead a immense taint to the H2O supply and cause of deceases in Ukraine due to radioactive pollution. The people of Ukraine have besides suffered from birth defects and other cancerous unwellness due to the proper attention non taken into topographic point ( Adamantiades and Kessides 2009, 5160 ) . Green Energy The inquiry is raised earlier one is whether atomic power can be seen as green beginning of energy. The universe has witnessed tragic incidents such as the Chernobyl and Hiroshima in which atomic power had made a immense consequence to the Earth ( Tilson 1996, 63 ; Damian 1992, 597 ) . To some certain countries, it can be considered as a green beginning of energy. Adamantiades and Kessides ( 2009, 5151 ) reference that atomic power has shown that it can avoid effects of fossil fuel pollutants. Extinguishing coal and replacing with U would set less injury to the environment and lower the nursery gas emanations. The more atomic power used to bring forth energy can assist to cut down the usage of such minerals such as brown coal, difficult coal, and oil. As these minerals are harmful for the environment it would intend less used in exchange for atomic power. Lorenzini references that atomic power is better for the environment and wellness compared to other minerals such as coal ( Lorenz ini 2005, 34 ) . However political groups such as The Australian Greens Party argue that atomic power is non a solution to cut downing nursery gas emanations ( The Aussie Greens 2010 ) . Besides Greenpeace international claims that the usage of atomic power is a hazard to humanity and the environment ( Greenpeace International 2010 ) but Lorenzini ( 2005, 38 ) argues that the ends of atomic power is ease the force per unit area on land usage along with the environmental jobs that ‘s occur and extinguish emanations that contribute to climate alteration and human wellness issues. The argument on whether atomic power is green is hard to reply as the positives positions are equal to the negative positions. Sustainable Energy The inquiry whether atomic power can be seen as sustainable beginning of energy has been. As Lorenzini references ( 2005, 36 ) â€Å" sustainability of atomic power depends on an equal attack to atomic waste † . This is frequently hard due to the troubles in looking for a suited site for waste to be deposed. However the atomic industry has faced this job of waste disposal on whether it should disposed or reprocessed ( Adamantiades and Kessides 2009, 5166 ) . Nuclear waste is either placed in ceramic or glass containers and so taken to an appropriate country for disposal. Due to the Hazardous radiation, Uranium needs to be disposed directly after electricity is produced to in order to hold a less consequence on the environment ( Greenpeace 2010 ) . This is five old ages after the power works has cooled down the waste in its pool in order to forestall it from runing down. Nuclear power can seen as non been sustainable, due to the fact that there is no manner safe manner of dispo sing it. Decision To reason this study, we have chiefly identified the advantages and disadvantages of atomic power in today ‘s society. A batch of betterments have been made on atomic power in footings of its public presentation and injury to the environment. We can see that atomic energy is a measure to been green and is replacing usage of coal to supply electricity. However atomic power is non a sustainable beginning of energy. As it is hard to happen storage topographic points and the consequence it has on the environment one time its transferred for chilling. Many groups such as The Australian Greens Party and Greenpeace International are wholly against this step and see this as load to the environment and to our wellness. But one inquiry that is raised is that why that is these groups target atomic power when other beginnings of generators such as coal are to a great extent used to supply electricity. Overall atomic power is a beginning of energy that we to a great extent depend on ( Sovac ool 2008, 2 ) . Renewable beginnings of energy from solar and weave demand to be improved in order to supply the needed sum of electricity that a family would necessitate. How to cite Nuclear Power As A Green Energy Source Environmental Sciences Essay, Essay examples

Marketing and Competitive Environment and Strategy

Question: Discuss about the Marketing and Competitive Environment and Strategy. Answer: Introduction The report provides an insight into the marketing plan for the La Trobe University in Australia. It is a multi campus university with a flagship campus situated in the Melbourne suburb. The university was established in 1964 and knows as the third largest university in Victoria. The University Stands at 12th place in all over Australia. It is a verdant university and a well-known member of the Innovative research university. . The university offers undergraduate and post graduate courses through its colleges of Art, Science, Commerce and science Technology. In 2015, the University was ranked in the top 100 universities as per Times Higher Education World University Rankings (About Vision. 2017). The La Trobe University very well works with the student, staff and the community in order to make sustainable environment. They have undertaken responsibility in order to prepare leaders for tomorrow. There purpose is to recognize the sustainability encompassing economic, social and cultural dynamics. . Like this the university has become a leading sustainable university in Australia. The brochure of university very well represents the environmental sustainability. The University is very well-known for the innovation and research projects carried by them in the recent time. Moreover it attracts students from abroad to pursue post graduate courses and research projects. Special scholarships are also provided by the university to those students who have secured good results in their previous exams (About Us, 2017). The current Australian market in terms of education industry has lot of potential. Apart from the local student there is competition from the other Universities located in other states. In coming years the industry will see a growth in the sector. Segmentation target market The market is currently focusing on the students from the local as well as from other countries. In recent time there is an increase in the students from other countries. Scholarship and finance assistance need to be given to those who are in need. In this manner the University can see a sustainable growth in the coming time. The University Stands at 12th place in all over Australia. It is a verdant university and a well-known member of the Innovative research university. The metropolitan campus of the university is one of the largest in the country. The University is providing specialized knowledge and has an effective marketing distribution. Competitor analysis of a close competitor/competing brand There is an excess competition from the other Universities. The university has very well recognized sustainability across various operation, curriculum and research. The university has embedded sustainability in its practice by engaging staff, student, employers and partners The metropolitan campus of the university is one of the largest in the country. The two other major campuses of the university are located in regional Victorian city of Bendigo and Albury- Wodonga. It is one of the finest Universities located in Australia SWOT analysis Strength Multi campus university The third largest university in Victoria Stands at 12th place in all over Australia Metropolitan campus of the university is one of the largest in the country Very well works with the student, staff and the community in order to make sustainable environment. Became a leading sustainable university in Australia Weakness Excessive competition from the other universities located in Australia. Need to carry out new programmes focusing on career oriented training Campaigning process is weak as compared to the Universities Less oversee admissions as compared to the decided goals Opportunities Opportunity to develop the campus in order seeks attention from local and international students. To add more programs in the curriculum Exchange programme will help in adding value to the University To attract more international students Add efficient faculty in order to provide efficient quality education Threats Excessive competition Limited seats creates excessive competition for international students Faculty switch PESTLE Analysis Political The Australian government is in support of promoting education. For the purpose public universities are allotted with special grant. La Trobe is a multi campus university with a flagship campus situated in the Melbourne suburb. Stable government in the country makes less fluctuation in the rules and regulation (Cravens Piercy, 2006). International student receive safety and security assurance. Economic The net disposable income of domestic population is high. More investment in the field of education is likely to increase in near future. Education loan and support is provided easily for students who want to pursue high education. Social More attention is given to the employment based knowledge. People are likely to spend as per the current economic condition. Moreover there is a flow of income from Asian countries due to increase in number of international students (Wood, 2008). Technological Technology is given special preference at every level in the University The University is centrally operated through technology Students are connected through online system where all the projects and paper submission are done on system. Legal The University is a registered body The university is well operated from 1964 providing quality education. Environmental The university has very well recognized sustainability across various operation, curriculum and research. University is been focusing on developing sustainable environment for the students. Recommendations It is essential for the university to develop itself according to the current requirement. There are already many Universities delivering quality education. Under such a competitive atmosphere it is necessary to focus on every aspect. The university needs to add exchange programme into curriculum so that they attain sustainable results. More focus need to be given to the international students. There is an increase in the number of international participation (Cohen, 2005). Adding more programmes to the curriculum will help the university in gaining significant result. Short term courses should be added in the overall curriculum. This will help in attaining effective result. The campaigning process need to be managed on the basis of the international students. The recent trends have shown that there is an increase in international admissions (Jain Haley, 2009; University College strategic Marketing plan 2015-2017, 2017). Conclusion To conclude it is necessary that the marketing plan of the University should be student centric. It is a verdant university and a well-known member of the Innovative research university. The metropolitan campus of the university is one of the largest in the country. The report very well defines the marketing plan that focus on developing the efficiencies. The SWOT and PESTLE analysis help in understanding the macro environmental factors. The university needs to manage the education system by stabilizing the competitive environment. In this manner they can earn competitive edge over the other Universities brand. References About Us (2017).(Online). Retrieved from: https://www.latrobe.edu.au/ (Accessed on: 25 March 2017) About Vision. 2017).(Online). Retrieved from: https://www.latrobe.edu.au/about/vision (Accessed on: 25 March 2017) Cohen, W. A. (2005). The marketing plan. John Wiley Sons. Cravens, D. W., Piercy, N. (2006).Strategic marketing(Vol. 7). New York: McGraw-Hill. Jain, S. C., Haley, G. T. (2009).Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. University College strategic Marketing plan 2015-2017. (2017).(Online). Retrieved from: https://uc.kennesaw.edu/resources/resources_docs/uc_marketing_plan_2015_2017.pdf (Accessed on: 25 March 2017) Wood, M. B. (2008).The marketing plan handbook. Pearson Prentice Hall.